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FACTORY PRICING on Bikes

PLUS 50% OFF summer apparel, 30% OFF biking footwear, 30% OFF tailgate pads, 60% OFF kids bike helmets, & more! SHOP THE SALE

EXTRA STOCK = EXTRA SAVINGS

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Heads Up.

Up to 60% off top-rated helmets for every ride Shop Helmets

New Season. New Faction.

Fresh Arrivals Built for Peak Performance

SHOP FACTION

37+ years of Canadian manufacturing

SAVE UP TO 30% ON DEVINCI

LOVE THE RIDE

Unleash the trail with Rocky Mountain precision

SAVE UP TO 55% ON ROCKY MOUNTAIN BIKES

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Stay Warm & Save on Winter Essentials

Use SALE10 for an extra 10% off select items!

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Discover our products

Devinci Devinci, E-Spartan Lite Bosch SX Smart MX GX ASX

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Devinci, E-Spartan Lite Bosch SX Smart MX GX ASX

LIGHT ASSIST. BURLY CAPABILITY. Handcrafted in Canada
Big b..

C$9,999.00

Sale-34%

Rocky Mountain Bicycles (Canada) Rocky Mountain, Slayer, Carbon C70 Large 2020 Custom

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Rocky Mountain, Slayer, Carbon C70 Large 2020 Custom

Built to conquer the rowdiest terrain, the Rocky Mountain Sl..

C$7,995.00 C$5,299.00

Sale-29%

Rocky Mountain Bicycles (Canada) Rocky Mountain, Altitude A50 Shimano 2024

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Rocky Mountain, Altitude A50 Shimano 2024

From commanding the clock to holding your own on weekend rid..

C$5,599.00 C$4,002.90

Sale-33%

Devinci Devinci, Troy A29 Deore 12s 2024

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Devinci, Troy A29 Deore 12s 2024

One bike, zero excuses. The Troy is a quiver killer. In its ..

C$4,099.00 C$2,742.30

Sale-40%

Rocky Mountain Bicycles (Canada) Rocky Mountain, Fusion 30 2025

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Rocky Mountain, Fusion 30 2025

The Fusion is the perfect blend of efficiency, capability, a..

C$1,419.00 C$856.90

Sale-44%

Devinci Devinci, Spartan C29 XT 12s LTD Team

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Devinci, Spartan C29 XT 12s LTD Team

Designed & Assembled in Canada.
There’s a new standard fo..

C$8,999.00 C$5,016.00

Sale-42%

Louis Garneau Louis Garneau, Gros Louis 3

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Louis Garneau, Gros Louis 3

Fatbikes aren't a trend, they're here for the long run.

C$1,849.99 C$1,072.50

Sale-30%

Marzocchi Marzocchi, Super Z 27.5" 180mm Grip X 44mm Rake 15QR x 110 Shiny Black

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Marzocchi, Super Z 27.5" 180mm Grip X 44mm Rake 15QR x 110 Shiny Black

There’s a new kid in town, and they’re not playing by th..

C$1,339.00 C$937.30

Sale-30%

Hollywood Racks Hollywood Racks, Sport Rider SE4, Hitch Mount Rack, 2", Bikes: 4

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Hollywood Racks, Sport Rider SE4, Hitch Mount Rack, 2", Bikes: 4

For ease of use, the Sport Rider SE4 hitch bike rack comes o..

C$924.99 C$647.49

Avid, G2 Clean Sweep Rotor 160mm

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Avid, G2 Clean Sweep Rotor 160mm

The G2 CleanSweep design helps keep dirt and grime from muck..

C$63.00

SRAM SRAM, 34T, 10 sp, BCD 110mm, 5-Bolt, Inner Chainring, For 34/50, Aluminum, Black

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SRAM, 34T, 10 sp, BCD 110mm, 5-Bolt, Inner Chainring, For 34/50, Aluminum, Black

Replacement SRAM, 34T, 10 sp, BCD 110mm, 5-Bolt, inner chain..

C$35.00

Shimano Shimano, MF-TZ500, 7sp. Freewheel 14-34T

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Shimano, MF-TZ500, 7sp. Freewheel 14-34T

Conventional freewheel. Compatible with all Shimano 6-7 spee..

C$23.99

Merrelll Merrell, Thermo Kiruna 2 Tall WP

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Merrell, Thermo Kiruna 2 Tall WP

Take on the harsh winter trails with ease in the Thermo Kiru..

C$220.00

Merrelll Merrell, Thermo Kiruna 2 Tall WP Ws

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Merrell, Thermo Kiruna 2 Tall WP Ws

Take on the harsh winter trails with ease in the Thermo Kiru..

C$220.00

Merrelll Merrell, Coldpack 3 Thermo Moc WP Ws

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Merrell, Coldpack 3 Thermo Moc WP Ws

A versatile winter moc to keep you dry and delivers traction..

C$200.00

Merrelll Merrell, Siren 4 Thermo Mid Zip WP Ws

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Merrell, Siren 4 Thermo Mid Zip WP Ws

With 25 years of Merrell's women's-specific fit, the Siren 4..

C$250.00

Sale-30%

Fubuki Fubuki, Niseko 3.0

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Fubuki, Niseko 3.0

Niseko 3.0 is an updated and, in many ways, improved version..

C$179.95 C$125.97

Sale-50%

Deity Deity, Deftrap, Platform Pedals, Body: Nylon, Spindle: Cr-Mo

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Deity, Deftrap, Platform Pedals, Body: Nylon, Spindle: Cr-Mo

All-new pedal design inspired by the world-renowned TMAC ped..

C$72.99 C$36.50

Sale-50%

Deity Deity, Bladerunner, Platform Pedals, Body: Aluminum, Spindle: Cr-Mo, 9/16"

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Deity, Bladerunner, Platform Pedals, Body: Aluminum, Spindle: Cr-Mo, 9/16"

Our lightest and thinnest pedal to date, the BLADERUNNER ..

C$209.99 C$105.00

Sale-60%

RockShox RockShox, Lyrik Select RC C3, Suspension Fork, 27.5", DebonAir, 160mm, 1-1/8"-1.5", 15x110mm TA, Rake: 46mm, Black

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RockShox, Lyrik Select RC C3, Suspension Fork, 27.5", DebonAir, 160mm, 1-1/8"-1.5", 15x110mm TA, Rake: 46mm, Black

The Lyrik Select combines the DebonAir air spring with the t..

C$1,069.99 C$428.00

Sale-40%

Rocky Mountain Bicycles (Canada) Rocky Mountain, Instinct Alloy Frame (No Shock) - 2023

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Rocky Mountain, Instinct Alloy Frame (No Shock) - 2023

If you’re looking for one bike that does it all, look no f..

C$1,649.00 C$995.00

Sale-50%

Rocky Mountain Bicycles (Canada) Rocky Mountain, Altitude Carbon Frameset 2022

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Rocky Mountain, Altitude Carbon Frameset 2022

Race circuits or Sunday Shreds, the Altitude has you covered..

C$4,829.00 C$2,414.50

Sale-50%

Rocky Mountain Bicycles (Canada) Rocky Mountain, Slayer Carbon Frameset Green/ Gold. 2022

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Rocky Mountain, Slayer Carbon Frameset Green/ Gold. 2022

Smash every trail in total confidence. The Slayer was right ..

C$4,619.00 C$2,309.50

Sale-50%

FOX FOX, 2021 Float 36, 160 mm, 29”, Performance Series, A, E-Bike+, GRIP 3pos, 110mm

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FOX, 2021 Float 36, 160 mm, 29”, Performance Series, A, E-Bike+, GRIP 3pos, 110mm

The legendary 36 is no stranger to accolades, winning award..

C$1,189.00 C$594.50

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Gearhub Ambassador Steve Kelly Crushes Fernie’s Trail to Ale Challenge — TWICE!

Gearhub Ambassador Steve Kelly Crushes Fernie’s Trail to Ale Challenge — TWICE!

Here in Fernie, we know a thing or two about epic trails, big climbs, and well-earned descents. But if there's one local challenge that truly puts mou...

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GearHub Sports x Fernie Trails Alliance: Volunteer Recognition Program Returns!

GearHub Sports x Fernie Trails Alliance: Volunteer Recognition Program Returns!

We’re thrilled to announce that Gearhub Sports x FTA Volunteer Recognition Program is back for another season — and it’s better than ever!...

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Cross Country Weapon: Racing the Salty Dog on the Rocky Mountain Element

Cross Country Weapon: Racing the Salty Dog on the Rocky Mountain Element

The 23rd annual Salty Dog Enduro in Salmon Arm delivered everything you could want in a spring XC race—fast pace, fresh trails, and fierce competiti...

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